Demographics,
Data Analysis, Population Surveys
Research and data analysis allows you to learn more and understand your voters. We are aiming to help you seek information for your constituency which is effectively be done through survey questions. The more you know about your constituency, the higher chance of your message reaching your target!
Know more about which of the service is right for you!
meet the specialist
Oren M. Levin-Waldman
Data Scientist, Community Trends & Demographics Expert and Author
See below for service descriptions
Basic Federal Population/Demographic Analysis
Population/Demographic Analysis provides critical background information on your voters so you understand the area and how best to frame your campaign message
For federal elections one basic package using data from the Current Population Survey would involve 50 hours and cost $8,790. A snapshot in time, this package includes:
- Income levels by racial and ethnic composition
- Educational attainment, and educational attainment by race, gender, ethnicity
- Age demographics
- Industry composition and industry composition race, gender, ethnicity, and educational attainment
- Occupational composition and occupational composition by race, gender, ethnicity, and educational attainment
- Family structure and family structure by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc.
- Labor force, i.e. employment v. unemployment rate, and these figures by county, race, gender, ethnicity, and educational attainment
- A report on what the data shows with appropriate tables and some implications for messaging.
Deluxe Federal Population/Demographic Trends Analysis
Population/Demographic Trends Analysis provides critical information on trends and changes that have occurred between election so that you can tailor a message to voters that best addresses those changes and makes it clear that you understand the issues of importance to them
For federal elections using data from the Current Population Survey, the deluxe package would involve 80 hours and cost $14,040, looking at two data points, i.e. points in time.
- Income levels by racial and ethnic composition and changes in income level by race and ethnicity
- Educational attainment, and educational attainment by race, gender, ethnicity, and changes in educational attainment, generally and by race and ethnicity.
- Age demographics and changes in those demographics.
- Industry composition, industry composition race, gender, ethnicity, and educational attainment, and changes in industry composition generally and by race, ethnicity, and educational attainment.
- Occupational composition, occupational composition by race, gender, ethnicity, and educational attainment, and changes in occupational composition generally and by race, ethnicity, and educational attainment
- Family structure, family structure by race and ethnicity, and changes in family structure generally and by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc. and changes in those percentages
- Labor force, i.e. employment v. unemployment rate, these figures by race, gender, ethnicity, and educational attainment, and changes in these labor force demographics
- A report on what the data shows and trends between the two points in time with appropriate tables and implications for messaging based on changes in the demographics.
Basic State Population/Demographic Analysis
Population/Demographic Analysis provides critical background information on your voters so you understand the area and how best to frame your campaign message
For statewide elections one basic package using data from the Current Population Survey would involve 50 hours and cost $8,790. A snapshot in time, this package includes:
- Income levels by racial and ethnic composition
- Educational attainment, and educational attainment by race, gender, ethnicity
- Age demographics
- Industry composition and industry composition race, gender, ethnicity, and educational attainment
- Occupational composition and occupational composition by race, gender, ethnicity, and educational attainment
- Family structure and family structure by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc.
- Labor force, i.e. employment v. unemployment rate, and these figures by county, race, gender, ethnicity, and educational attainment
- A report on what the data shows with appropriate tables and some implications for messaging.
Deluxe State Population/Demographic Trends Analysis
Population/Demographic Trends Analysis provides critical information on trends and changes that have occurred between election so that you can tailor a message to voters that best addresses those changes and makes it clear that you understand the issues of importance to them
For federal elections using data from the Current Population Survey, the deluxe package would involve 80 hours and cost $14,040, looking at two data points, i.e. points in time.
- Income levels by racial and ethnic composition and changes in income level by race and ethnicity
- Educational attainment, and educational attainment by race, gender, ethnicity, and changes in educational attainment, generally and by race and ethnicity.
- Age demographics and changes in those demographics.
- Industry composition, industry composition race, gender, ethnicity, and educational attainment, and changes in industry composition generally and by race, ethnicity, and educational attainment.
- Occupational composition, occupational composition by race, gender, ethnicity, and educational attainment, and changes in occupational composition generally and by race, ethnicity, and educational attainment
- Family structure, family structure by race and ethnicity, and changes in family structure generally and by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc. and changes in those percentages
- Labor force, i.e. employment v. unemployment rate, these figures by race, gender, ethnicity, and educational attainment, and changes in these labor force demographics
- A report on what the data shows and trends between the two points in time with appropriate tables and implications for messaging based on changes in the demographics.
Basic Local Population/Demographic Analysis
Population/Demographic Analysis provides critical background information on your voters so you understand the area and how best to frame your campaign message
For local elections one basic package using data from either the Current Population Survey or American Community Survey would involve 60 hours and cost $10,500 (based on 20 3-hour blocks). A snapshot in time of the locality and its position relative to the state, this package includes:
- Income levels by racial and ethnic composition
- Educational attainment, and educational attainment by race, gender, ethnicity
- Age demographics
- Industry composition and industry composition race, gender, ethnicity, and educational attainment
- Occupational composition and occupational composition by race, gender, ethnicity, and educational attainment
- Family structure and family structure by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc.
- Labor force, i.e. employment v. unemployment rate, and these figures by county, race, gender, ethnicity, and educational attainment
- A report on what the data shows with appropriate tables and some implications for messaging.
Deluxe Local Population/Demographic Trends Analysis
Population/Demographic Trends Analysis provides critical information on trends and changes that have occurred between election so that you can tailor a message to voters that best addresses those changes and makes it clear that you understand the issues of importance to them
For federal elections using data from either the Current Population Survey or American Community Survey, the deluxe package would involve 90 hours and cost $15,750 (based on 30 3-hour blocks). Looking at two data points, i.e. points in time, this package, which would also situate the locality relative to the state, would include the following:
- Income levels by racial and ethnic composition and changes in income level by race and ethnicity
- Educational attainment, and educational attainment by race, gender, ethnicity, and changes in educational attainment, generally and by race and ethnicity.
- Age demographics and changes in those demographics.
- Industry composition, industry composition race, gender, ethnicity, and educational attainment, and changes in industry composition generally and by race, ethnicity, and educational attainment.
- Occupational composition, occupational composition by race, gender, ethnicity, and educational attainment, and changes in occupational composition generally and by race, ethnicity, and educational attainment
- Family structure, family structure by race and ethnicity, and changes in family structure generally and by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc. and changes in those percentages
- Labor force, i.e. employment v. unemployment rate, these figures by race, gender, ethnicity, and educational attainment, and changes in these labor force demographics
- A report on what the data shows and trends between the two points in time with appropriate tables and implications for messaging based on changes in the demographics.
Basic Analysis of Voters' views and Behavior in Previous National Election
Analysis of voters’ views and voting behavior provides critical background information either in the state or the nation so that you can best understand the preferences of the voters you are appealing to and how best to tailor your campaign message
This is for either federal and/or state elections and is based on an analysis of data from the American National Election Studies (ANES). Candidates may want to know what the voters’ positions were either before or after the last presidential election, and maybe both.
The goal here is for the candidate to know how voters either at the federal or state level view the issues, with the aim of adjusting the messaging accordingly. This package would run about 60 hours and cost $10,500 (based on 20 3-hour blocks) This package would break down voters’ positions on a range of issues according to:
- Party affiliation
- Ideology
- Age group
- Race, Ethnicity
- Occupation
- Educational Attainment
- Income level
Deluxe Analysis of Voters' Views and Behavior in Previous National Election
Deluxe Analysis of Voters’ views and behavior provides you with information on whether there has been a change between election and the extent to which there has been a change for the best understanding of the voters you are trying to win over
This is for either federal and/or state elections, and is based on an analysis of data from the American National Election Studies (ANES) Candidates may want to know what the voters’ positions were either before or after the last presidential election, and maybe both.
But they might want to know what changes in positions occurred say between the 2016 and the 2020 elections.
The goal here is for the candidate to know how voters either at the federal or state level view the issues, with the aim of adjusting the messaging accordingly. This package would run about 100 hours and cost $17,520 (based on 33 3-hour blocks plus one hour) This package would break down voters’ positions on a range of issues according to:
- Party affiliation
- Ideology
- Age group
- Race, Ethnicity
- Occupation
- Educational Attainment
- Income level
The Basic and Deluxe Analysis of Voters' Views and Behavior in Previous National Election also include the following :
Voters’ views of
incumbent President’s handling of:
incumbent President’s handling of:
- Party affiliation
- Foreign Affairs
- The economy
- Healthcare
- COVID-19
- Immigration
- Taxes
- Honesty
- Other issues
Voters’ views on the other candidates running for president on the same issues:
- Party affiliation
- Foreign Affairs
- The economy
- Healthcare
- COVID-19
- Immigration
- Taxes
- Honesty
- Other issues
This would be done both before and after both the 2016 and 2020 elections so that we know how voters viewed the issues prior to both election, how they actually voted in both elections, and how they changed.
