Demographics,
Data Analysis, Population Surveys
Research and data analysis allows you to learn more and understand your voters. We are aiming to help you seek information for your constituency which is effectively be done through survey questions. The more you know about your constituency, the higher chance of your message reaching your target!
Know more about which of the service is right for you!


meet the specialist
Oren M. Levin-Waldman
Data Scientist, Community Trends & Demographics Expert and Author
See below for service descriptions
Basic Federal Population/Demographic Analysis
- Income levels by racial and ethnic composition
- Educational attainment, and educational attainment by race, gender, ethnicity
- Age demographics
- Industry composition and industry composition race, gender, ethnicity, and educational attainment
- Occupational composition and occupational composition by race, gender, ethnicity, and educational attainment
- Family structure and family structure by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc.
- Labor force, i.e. employment v. unemployment rate, and these figures by county, race, gender, ethnicity, and educational attainment
- A report on what the data shows with appropriate tables and some implications for messaging.
Deluxe Federal Population/Demographic Trends Analysis
For federal elections using data from the Current Population Survey, the deluxe package would involve 80 hours and cost $14,040, looking at two data points, i.e. points in time.
- Income levels by racial and ethnic composition and changes in income level by race and ethnicity
- Educational attainment, and educational attainment by race, gender, ethnicity, and changes in educational attainment, generally and by race and ethnicity.
- Age demographics and changes in those demographics.
- Industry composition, industry composition race, gender, ethnicity, and educational attainment, and changes in industry composition generally and by race, ethnicity, and educational attainment.
- Occupational composition, occupational composition by race, gender, ethnicity, and educational attainment, and changes in occupational composition generally and by race, ethnicity, and educational attainment
- Family structure, family structure by race and ethnicity, and changes in family structure generally and by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc. and changes in those percentages
- Labor force, i.e. employment v. unemployment rate, these figures by race, gender, ethnicity, and educational attainment, and changes in these labor force demographics
- A report on what the data shows and trends between the two points in time with appropriate tables and implications for messaging based on changes in the demographics.
Basic State Population/Demographic Analysis
Population/Demographic Analysis provides critical background information on your voters so you understand the area and how best to frame your campaign message
- Income levels by racial and ethnic composition
- Educational attainment, and educational attainment by race, gender, ethnicity
- Age demographics
- Industry composition and industry composition race, gender, ethnicity, and educational attainment
- Occupational composition and occupational composition by race, gender, ethnicity, and educational attainment
- Family structure and family structure by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc.
- Labor force, i.e. employment v. unemployment rate, and these figures by county, race, gender, ethnicity, and educational attainment
- A report on what the data shows with appropriate tables and some implications for messaging.
Deluxe State Population/Demographic Trends Analysis
For federal elections using data from the Current Population Survey, the deluxe package would involve 80 hours and cost $14,040, looking at two data points, i.e. points in time.
- Income levels by racial and ethnic composition and changes in income level by race and ethnicity
- Educational attainment, and educational attainment by race, gender, ethnicity, and changes in educational attainment, generally and by race and ethnicity.
- Age demographics and changes in those demographics.
- Industry composition, industry composition race, gender, ethnicity, and educational attainment, and changes in industry composition generally and by race, ethnicity, and educational attainment.
- Occupational composition, occupational composition by race, gender, ethnicity, and educational attainment, and changes in occupational composition generally and by race, ethnicity, and educational attainment
- Family structure, family structure by race and ethnicity, and changes in family structure generally and by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc. and changes in those percentages
- Labor force, i.e. employment v. unemployment rate, these figures by race, gender, ethnicity, and educational attainment, and changes in these labor force demographics
- A report on what the data shows and trends between the two points in time with appropriate tables and implications for messaging based on changes in the demographics.
Basic Local Population/Demographic Analysis
- Income levels by racial and ethnic composition
- Educational attainment, and educational attainment by race, gender, ethnicity
- Age demographics
- Industry composition and industry composition race, gender, ethnicity, and educational attainment
- Occupational composition and occupational composition by race, gender, ethnicity, and educational attainment
- Family structure and family structure by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc.
- Labor force, i.e. employment v. unemployment rate, and these figures by county, race, gender, ethnicity, and educational attainment
- A report on what the data shows with appropriate tables and some implications for messaging.
Deluxe Local Population/Demographic Trends Analysis
- Income levels by racial and ethnic composition and changes in income level by race and ethnicity
- Educational attainment, and educational attainment by race, gender, ethnicity, and changes in educational attainment, generally and by race and ethnicity.
- Age demographics and changes in those demographics.
- Industry composition, industry composition race, gender, ethnicity, and educational attainment, and changes in industry composition generally and by race, ethnicity, and educational attainment.
- Occupational composition, occupational composition by race, gender, ethnicity, and educational attainment, and changes in occupational composition generally and by race, ethnicity, and educational attainment
- Family structure, family structure by race and ethnicity, and changes in family structure generally and by race and ethnicity
- Percentages of people receiving assistance like food stamps, EITC, etc. and changes in those percentages
- Labor force, i.e. employment v. unemployment rate, these figures by race, gender, ethnicity, and educational attainment, and changes in these labor force demographics
- A report on what the data shows and trends between the two points in time with appropriate tables and implications for messaging based on changes in the demographics.
Basic Analysis of Voters' views and Behavior in Previous National Election
This is for either federal and/or state elections and is based on an analysis of data from the American National Election Studies (ANES). Candidates may want to know what the voters’ positions were either before or after the last presidential election, and maybe both.
- Party affiliation
- Ideology
- Age group
- Race, Ethnicity
- Occupation
- Educational Attainment
- Income level
Deluxe Analysis of Voters' Views and Behavior in Previous National Election
But they might want to know what changes in positions occurred say between the 2016 and the 2020 elections.
- Party affiliation
- Ideology
- Age group
- Race, Ethnicity
- Occupation
- Educational Attainment
- Income level
The Basic and Deluxe Analysis of Voters' Views and Behavior in Previous National Election also include the following :
incumbent President’s handling of:
- Party affiliation
- Foreign Affairs
- The economy
- Healthcare
- COVID-19
- Immigration
- Taxes
- Honesty
- Other issues
Voters’ views on the other candidates running for president on the same issues:
- Party affiliation
- Foreign Affairs
- The economy
- Healthcare
- COVID-19
- Immigration
- Taxes
- Honesty
- Other issues