Reputation’s impact on business performance has never been greater. And this impact is only growing.

The result: it is now a financial imperative for companies to actively address societal challenges rather than solely focus on profits and shareholder returns.

Nowhere is this more apparent than in New York, the financial and cultural center of the world.

Investors are demanding that companies take action on sustainability, inequality and several other issues. But additional stakeholders are insisting that companies give equal weight to their priorities too – and there are severe financial and reputational consequences if companies do not comply.

These priorities are being shaped by an astounding number of factors, from geopolitical developments in foreign countries and technological advancements to generational and cultural trends.

Put simply, there is no precedent for this current era. And there is no simple blueprint for navigating it.

This is where Grayling New York comes in.